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Expert ground truth: what a competent professional considers correct

AI needs more than answers. It needs reliable professional ground truth: the expected outcome, the action that should follow, and the reason a practitioner would give for it. Zynoviq produces that ground truth with qualified professionals, set independently of the vendor of the AI being tested.

Why answers alone are not enough

A benchmark that only stores the right answer can tell you that an AI was wrong. It cannot tell you why, how serious the error is, or what the AI should have done instead. Professional work is full of conditions, exceptions and judgment calls, and a test that ignores them rewards fluent guessing.

Ground truth closes that gap. Each case records what a competent professional would conclude, the rule or practice that decides it, and the mistakes that commonly get it wrong. Where a written rule exists (the law, a standard, or your organisation's written policy) the answer is anchored to it and cited.

What professionals contribute

ContributionWhat it captures
ScenariosRealistic, synthetic situations drawn from how the work is actually done
Expected answers and outcomesWhat a competent professional would conclude
Expected actionsWhat the AI should do next — post, hold, ask, escalate or refuse
Reasoning and rationaleWhy that answer is correct, step by step
Business rules and decision criteriaThe rule, threshold or condition that decides the case
Exceptions and edge casesWhere the usual answer stops being right
Common mistakesThe wrong answers practitioners see most often
Evaluation rubricsHow to judge a partly correct answer, and how serious each error is

From individual judgment to canonical ground truth

One professional's opinion is not ground truth. Every case passes through a chain designed to catch individual error and surface genuine disagreement.

  1. 01ProfessionalSolves the case and writes the rationale.
  2. 02Independent professionalSolves it separately, without seeing the first answer.
  3. 03Domain reviewerCompares both against the governing rule.
  4. 04AdjudicationA senior professional settles any disagreement and records why.
  5. 05Canonical ground truthVersioned, dated and traceable to its authority.

Read more about the quality chain, and how answers are tied to the law, dated and versioned in evidence and currency.

Every mission starts with a written specification

Before any professional writes a case, we agree a mission specification with you. It fixes what "correct" means, how it will be marked and what you will receive, so there are no surprises at delivery.

The specification coversWhat it settles
Customer and AI systemWho the mission is for, and the model, agent or assistant being tested or trained
Domain and task typeThe professional area and the kind of task — answer, decide, act, reconcile
What counts as correctThe ground truth: the law, standard or written policy that decides each case
How correctness is markedGrading: rule-based fields, professional marking of reasoning, or both
Expert level and review depthThe capability required of authors, and how many independent solvers and reviewers each case gets
Difficulty mixThe balance of routine, hard and edge cases
Evidence requirementsWhat authority each answer must cite
Prohibited contentWhat must never appear in a case — real personal data, for example
Review and acceptance criteriaHow cases are reviewed, and what you check before accepting the delivery
DeliverableFormat and volume of what you receive
IP, confidentiality and reuseWho owns the output, and whether any of it may be reused
TimelineAgreed delivery dates and service levels
Commercial modelFixed, recurring, licence or usage — quoted per mission

See the eight-step workflow, or tell us what your AI needs to do.

The Professional Intelligence Unit

The output of a mission is a set of certified records. We call each one a Professional Intelligence Unit: a single case with everything needed to use it, trust it and trace it.

Each record carriesWhat it tells you
Task, domain, sub-domainWhat the case tests, and exactly where it sits — for example GST → input tax credit → eligibility
DifficultyRoutine, hard or edge case
ScenarioThe synthetic facts and documents
Expected outcome and reference answerWhat a competent professional would conclude or do, in full
Expert rationaleWhy that answer is correct, with the rule behind it
Author and reviewer qualificationThe capability each contributor is qualified in — by anonymous ID, never by name
Reviewer agreement and adjudication statusHow far the independent solvers agreed, and whether adjudication settled the answer
Provenance and metadataWhere the case came from and how it was produced
Version and timestampWhich version this is, and when it was certified ("valid as of")
Permitted useEvaluation, training, or both — as licensed
Evaluation tagsLabels that let you slice results by capability, difficulty or failure type

See a complete example, one synthetic case from draft to certification, in evidence and currency.

Where the rules are written — and where they are configured

For domains governed by law, such as GST, the expected answer rests on the statute, rules, notifications and binding rulings, with a valid-as-of date.

For enterprise processes inside systems like SAP, Oracle or Salesforce, there is often no single public rule. There, expected outcomes are set against your documented configuration and written policy, combined with established professional practice. We ask for those documents during scoping and state in each case which source decided it.

Expert case subscription

Ground truth goes stale as rules change. With an expert case subscription, you receive a recurring stream of newly certified cases, a fixed number per month or quarter agreed in the contract, so your benchmarks stay current. Subscriptions are quoted per mission. Benchmarks and licensed packs · Formats and licences.

Expert ground truth: questions people ask

Who writes the ground truth?+

Professionals qualified in the specific capability the case tests, not just holders of a relevant credential. At least two solve each case independently before a reviewer sees it. How we qualify professionals.

What happens when professionals disagree?+

Disagreement goes to adjudication by a senior professional, who settles the answer against the governing rule and records why. Genuine, unresolved ambiguity is labelled as such rather than hidden. Adjudication.

Is any of it written by AI?+

No. Answers and rationale are written, reviewed and certified by people. No answer is written or certified by AI. Marking today is rule-based and human; AI-assisted marking of free text is planned, opt-in and always checked by people. The AI boundary.

What if the law or our policy changes?+

Every answer carries a valid-as-of date and the authority it rests on. When the rule changes, affected cases are revised through the full quality chain and released as new versions. Evidence and currency.

Can we use the ground truth in our own evaluation tools?+

Yes. Ground truth is delivered in structured formats designed to run in your existing evaluation or training pipeline. Formats and licences.